Anti-
Fashion
SOLUTIONSEDITORIAL DESIGN
POSTER DESIGN
WEB DESIGN
THE CHALLENGEAs one of the most influential figures in the entire contemporary fashion, Yohji Yamamoto has redefined conventional ideas of beauty, structure, and form. Translating his anti-fashion philosophy into an exhibition context presents a unique challenge — one that requires extending his visual language across both space and print. This project positions the book as a complementary artifact to the exhibition, designed to deepen and sustain the experience beyond the physical display. The challenge was to create a cohesive system that embraces both asymmetry and negative space while reflecting Yamamoto’s radical approach to fashion in an unconventional form.