THE CHALLENGE
As a new lemon tea brand entering the competitive Los Angeles beverage scene, the startup needed an identity that could stand out amid a saturated landscape of bubble tea chains and café-style drink shops. Starting from zero meant introducing a distinctly Chinese lemon tea tradition in a way that feels fresh, modern, and relevant to an American audience. The challenge was to build a bold, contemporary identity that captures the brightness of lemon tea while communicating healthy, energy, and a new point of view in the LA market.