White
Rabbit
SOLUTIONSPACKAGE DESIGN
BRAND COLLABORATION
IDENTITY SYSTEM
modern shelves
THE CHALLENGEWhite Rabbit is an iconic Chinese candy with deep cultural nostalgia, but its current packaging leans heavily on traditional Eastern motifs that don’t translate effectively for Western audiences. The goal was to reinterpret this beloved brand through a modern, globally resonant lens—leveraging contemporary design principles to create packaging that feels fresh, cohesive, and culturally sensitive while preserving the spirit of the original to the American market.